Founder & Chief Executive Officer, Obaking Global

Hello,
i’m King
Enoch.

Explore Project

EXECUTIVE SUMMARY

A dynamic entrepreneur and brand architect with 6 years in eCommerce, supply‑chain optimisation, and cross‑border market entry. Founded Obaking Global in 2019 and scaled it from one digital storefront to a multi‑brand, multi‑country lifestyle group, now entering the United States. Leads a core team of 15 full‑time staff and a field network of 60+ city agents across

Nigeria, Ghana, Kenya, Tanzania, and Zambia.

7+
Years
Experience
Working

CORE RESPONSIBILITIES

Strategic

• Long‑range vision & market expansion (Africa ➜ North America)

• Brand portfolio strategy (Watchexpress, Mona, future labels)

• Investor relations & external partnerships

• Culture‑building & leadership development

Operational

• P&L ownership; capital allocation; KPI governance

• End‑to‑end supply‑chain & last‑mile logistics oversight

• Regulatory compliance across five jurisdictions

Strategic Leadership

• Market expansion & brand roadmap

• Vision casting & investor relations

• Brand architecture (Watchexpress, Mona)

• Culture, hiring & performance systems

Operational Execution

• Full-stack operations & logistics

• Customer experience & platform tech

• Multi-market compliance & infrastructure

• Revenue models & pricing strategy

KEY ACHIEVEMENTS

•  5‑country footprint in < 6 years; 300 k+ cumulative orders; 70 % repeat‑purchase rate.

•  Established a hub-and-spoke distribution model with regional stocking, reducing the average delivery time in Nigeria from 4.8 days to 1.9 days.

•  Set to expand to the U.S. with a regional warehouse, influencer partnerships, and DTC storefront.

LEADERSHIP PHILOSOPHY

“Vision is only as powerful as the system built to carry it. I lead through structure, clarity, and customer obsession.”

  • Favors lean teams, high performance, and systemized delegation.

  • Encourages independent ownership with strong accountability.

  • Believes in culture as a scaling tool, not just perks or people.

  • Scales with data, not assumptions, deeply metrics-driven leadership.

EXPERTISE & SKILL SET

Technical Skills

These are learned abilities that involve systems, strategy, data, or specific processes.

  • Brand and Category Portfolio Management

  • Global Commerce and Expansion

  • Cross-Border Logistics

  • Growth-Marketing Funnels

  • Digital Advertising (e.g., Google/Facebook Ads)

  • Data Analysis & Market Research

  • E-commerce Platform Management (e.g. WordPress, Shopify, Amazon)
Soft Skills

These are interpersonal or leadership qualities that affect how you work with others or approach situations.

  • Vision Casting

  • High-Trust Negotiation

  • Storytelling & Media

  • Public Speaking

  • Mentorship and Coaching

  • Emotional Intelligence

  • Adaptability

  • Conflict Resolution

EDUCATION

2011-2016
Federal University of Technology Akure
B.SC., Physics Electronics,
In View
MBA in View
Innovation, Strategy & Finance concentration.

MENTORSHIP & IMPACT

Beyond his executive responsibilities, Enoch Jesutoyin is deeply committed to mentorship and human capital development. His work transcends eCommerce to touch personal transformation, purpose discovery, and youth empowerment across the continent.

He actively mentors:

Emerging founders building in:

• Commerce enablement

• Consumer product brands

• Digital operations & marketplaces

Young professionals & students navigating:

• Purpose & identity clarity

• Mental transformation & mindset renewal

• Capacity building

Build Bold Africa

Build Bold Africa is Enoch’s flagship mentorship and transformation initiative, focused on helping young adults: “Discover purpose. Build capacity. Live boldly.”

Enoch leads Build Bold Africa, a biweekly online mentorship circle for Young professionals & students, where he shares practical insights on:

  • Purpose discovery & identity clarity
  • Mindset renewal & mental transformation
  • Personal leadership & emotional discipline
  • Life navigation & life assignment alignment
Quote:

“I mentor because the next generation deserves less guesswork and more guidance. Real Transformation begins when people see themselves clearly and rise to their unique assignment.”

Through both structured mentorship and spontaneous life-on-life interactions, Enoch is raising a values-driven generation equipped not just to build businesses but to lead lives of impact, depth, and clarity.

ARTICLES

Contact

Have questions or need support?
I’m here to help! Reach out anytime, and I’ll get back to you as soon as possible.

Surulere, Lagos, Nigeria

+234 805 445 4232 ​

Let's grab a coffee and jump on conversation chat with me.

© King Enoch. 2025.

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